Ascertain
Listen to client needs and objectives, agree on expectations and set goals.
Analyze
Leverage fact based analysis, insights, qualitative & quantitative data and syndicated data where possible to determine key challenges and key opportunities.
Plan
Use all information in conjunction with a clear understanding of the goals to create an efficient and effective plan rooted in a clear strategy.
Execute
Implement a well-developed go to market model that is a result of all of the above.
MONITOR
Track results against objective with the client on an agreed to schedule and course correct if necessary.