The Segment Marketing Group, Inc.

Who We Are

SMG Inc. is a highly experienced marketing firm that provides a comprehensive turnkey service to our clients, from concept development to implementation, with a single-minded focus on conversion.?We have a unique blend of skills, cultural backgrounds, experiences, and personalities.?Our Team is composed of seasoned professionals from Corporate America to Successful Entrepreneurs spanning a wide range of industries.

INDUSTRY EXPERIENCE

CONSUMER PRODUCTS
FOOD & BEVERAGE
HEALTHCARE
FINANCE
RENEWABLE ENERGY
LOGISTICS
REAL ESTATE
TELECOMMUNICATIONS
NETWORKING
PRINT MEDIA

YOU CAN SEE HERE

WHY CHOOSE SMG Inc.

Our approach is rooted in fact based analysis. We are trained in the discipline of marketing, qualitative and quantitative. We bring everyday often overused words like, Efficiency, Effectiveness, Creativity to life by the passion, experience and expertise we each bring to each project. We have a customized approach for each client in as much as client needs vary.

Conversion:

Our ``Raison D'etre``. We become partners in ensuring your success because it's your brand and ours!

Marketing:

We are well versed on the current marketing tools, options, technology and strategies. We determine the most efficient and effective tactics to connect to and convert the target.

Market Expertise:

We have a well-developed network, key alliances and partnerships across the country and a keen understanding of the cultural nuances within groups.
smg-web-logo-element-03

Listening:

We get to the bottom of what the client wants and needs and then jointly partner in achieving the desired results.

Analysis:

We use all data and information available in conjunction with client objectives to drill down to the issues and reveal opportunities.

Creative Problem Solving:

No ``cookie cutter`` approach! We understand the target and think out of the box to not only reach them but convert them.

Planning:

We synthesize all information, especially the market and target nuances to deliver turnkey solutions.

OUR TEAM

As a team, we bring an extensive and varied network of partnerships, contacts, affiliations, and general alliances that span the US.

YOU SHOULD KNOW

GREAT PORTFOLIO

Matila The Musical Event

Brochure & Flyers

When Love Lies Cast Flyer

Brochure & Flyers

BlueX Flyer

Brochure & Flyers

When Love Lies Flyer “What Do You Do?”

Brochure & Flyers

Our House Family Daycare Website Design & Development

Web Design

BlueX Invitation Design

Brochure & Flyers

BioBio Matilda The Musical Event Flyer

Brochure & Flyers

BioBio Trifold Brochure

Brochure & Flyers

Rising Phenomenal Women Flyer

Brochure & Flyers

Crescent City Mardi Gras Flyer

Brochure & Flyers

WHAT WE

OFFER

We push integrated marketing to its optimal level, by leveraging every relevant media, marketing tool,?and
technology concurrently in the most cost-effective?way.

Email Marketing

Creating a powerful subscriber journey that?s done online.

  • Campaign Strategy Development
  • Content Creation & Design
  • Campaign Execution & Automation
  • Monitoring & Reporting
  • Testing & Optimization
  • Email List Management

Content Marketing

Spark Interest | Connect With Your Customers | Get Results

  • Content Strategy
  • Content Creation & Design
  • Content Promotion
  • Interactive Content Marketing Campaigns
  • Creative Strategy and Branding
  • Creative Content Development

P.R. & Outreach Services

The Bridge Between Concept & Conversion

  • Media Outreach
  • SEO Link Building
  • Influential Outreach

Consumer Profile & Targeting

Targeted Marketing Strategies Specific To Your Brand and Customers

  • Discovery Call With Client
  • Internal Survey With Client?s Company
  • Customer Survey of Client?s Customers
  • Customer Data Analysis
  • Create Consumer Profile Templates

Website & UI Design

Delivering On Your Goals Efficiently

  • Discovery
  • Detail Planning
  • Visual Design
  • Development
  • Delivery

Predictive A.I. Marketing

Learning From The Moments Of Customer Interaction To Engage, Up-Sell and Retarget Consumers

  • Prospecting
  • Retargeting
  • Cross Device
  • Conquesting

B2B Marketing

Identify - Qualify - Engage - Nurture - Convert

  • Determine business targets
  • Develop a prospect database
  • Build out the strategy to reach them
  • Create engaging content
  • Track the engagement results
  • Filter potential from non-potential
  • Convert to customers

Lead Generation

We use a special set of tools and tactics in order to grow?traffic, engagement, and sales.

Social Media Marketing

Our services include high-level strategy development, day-to-day management of various social?media platforms

OUR SIMPLE STEP

PROCESS FLOW

Ascertain

Listen to client needs and objectives, agree on expectations and set goals.

Analyze

Leverage fact based analysis, insights, qualitative & quantitative data and syndicated data where possible to determine key challenges and key opportunities.

Plan

Use all information in conjunction with a clear understanding of the goals to create an efficient and effective plan rooted in a clear strategy.

Execute

Implement a well-developed go to market model that is a result of all of the above.

MONITOR

Track results against objective with the client on an agreed to schedule and course correct if necessary.

WHAT OUR

CLIENTS ARE SAYING

SAY HELLO

KEEP IN TOUCH

    Top